You know？土流網(wǎng)也走國際路線啦！在2016年3月20日土流網(wǎng)獲得1.5億人民幣的B輪融資后，不僅央視及國內(nèi)多家媒體對(duì)此進(jìn)行了連續(xù)報(bào)道，引發(fā)一股國內(nèi)“土流熱”，國外多家知名媒體也紛紛點(diǎn)贊土流網(wǎng)，比如全球最大的企業(yè)新聞發(fā)布機(jī)構(gòu)美通社（PRNewswire）、國際在線新聞服務(wù)網(wǎng)站EIN News 、權(quán)威評(píng)級(jí)機(jī)構(gòu)晨星網(wǎng)（Morningstar）、國際大型新聞播出平臺(tái)sNEWSi、美國著名門戶網(wǎng)站雅虎（Yahoo）、美國主要城市新聞網(wǎng)站Fox8、美國新聞資訊平臺(tái)50Wire等等都報(bào)道了土流網(wǎng)此次經(jīng)歷的“融資春天”，使土流網(wǎng)一躍成為土地流轉(zhuǎn)業(yè)界的“國際超模”。
美通社報(bào)道土流網(wǎng)截圖
》》點(diǎn)擊查看美通社對(duì)土流網(wǎng)的報(bào)道原文
EIN News報(bào)道土流網(wǎng)截圖
》》點(diǎn)擊查看EIN News對(duì)土流網(wǎng)的報(bào)道原文
Morningstar報(bào)道土流網(wǎng)截圖
》》點(diǎn)擊查看Morningstar對(duì)土流網(wǎng)的報(bào)道原文
sNEWSi報(bào)道土流網(wǎng)截圖
》》點(diǎn)擊查看sNEWSi對(duì)土流網(wǎng)的報(bào)道原文
雅虎報(bào)道土流網(wǎng)截圖
》》點(diǎn)擊查看雅虎對(duì)土流網(wǎng)的報(bào)道原文
50Wire報(bào)道土流網(wǎng)截圖
》》點(diǎn)擊查看50Wire對(duì)土流網(wǎng)的報(bào)道原文
Fox8報(bào)道土流網(wǎng)截圖
》》點(diǎn)擊查看Fox8對(duì)土流網(wǎng)的報(bào)道原文
以下為外媒報(bào)道原文：
TULIU.com Completes RMB 150 million Series B Financing as Investment in China's Land Transfer and Land Finance Industries Increases
（BEIJING, April 21, 2016 /PRNewswire/）
On March 20, 2016, TULIU.com received RMB150 million for its Series B financing to establish itself as China's biggest comprehensive service platform for land transfer. Led by Shanda Capital's Chen Tianqiao, Guo Guangchang's Foyo Culture & Entertainment, and Matrix Partners, the funding allows TULIU.com to maintain its leading position in the 'land finance' sector.
CEO of TULIU.com, Wu Yong
In order to tackle the most serious land transfer problems in China, TULIU.com tried to replace mortgaged loans based on land management rights with an innovative internet mode. In this way China's farming efficiency may be improved, and TULIU.com can assist farmers with agriculture in rural areas.
Tens of Billions of Yuan of Land Transfer Backed by Capital Tycoons
Following Shanda Capital's injection of RMB50 million during Round A financing in 2014, TULIU.com wasthis time also favored by capital tycoons Guo Guangchang and Shao Yibo, showing that experts in the industry is beginning to take off.
Public data shows that the value of the transferrable land in China's rural areas is around RMB100 trillion, consisting of RMB40 trillion farming land, RMB20 trillion woodland, and RMB40 trillion rural residential land. As transparent land transfer policies continue to be introduced, such 'sleeping giant' capital hasgradually been released.
The Report on the Work of the Government released following the closing of the "two sessions" in 2016 says that "the government will promote the development of suitably scaled-up agricultural operations in diversified forms; improve policy support for family farms, large and specialized agricultural family operations, farming cooperatives, and other emerging forms of agribusiness; and will encourage farmers, on a voluntary basis and in accordance with relevant laws, to transfer the land they contract to work on in return for compensation, enter into cooperation or association based on land as shares, or place their land under trusteeship."
Investment institutions have responded quickly, with Shineng Capital, which provides financial consultancy for TULIU.com, expressing that land reform is an important part of the state's deepening reforms in an all-round way and may be gradually stimulated by dividend policies during the development.
Land reform experience of the United States and Japan suggests that clear definition of land property rights and formation of a land transfer market will increase the value of land resources, for example, the annual growth rate of the value of farm land in the United States increases at around 14% year on year.
TULIU.COM Takes the Lead in Cooperating with the Government
Led by CEO Wu Yong, TULIU.com was put into operation in June 2009. In April 2012, the first offline land service company of TULIU.com was established in Zhenzhou. On one hand,TULIU.com has focused on the one hand on publishing enormous amounts of information about land transfer and on the other in training land brokers on knowledge about related laws and policies, accurately measuring land, and cooperating with professional institutions on monitoring land indexes like pH value.
Through its professional offline company and internet platform, TULIU.com has improved the land utilization rate and facilitated scientific planting on idle land, which has increased output, quality and farmers' income.
Up to now, TULIU.com has about 10,000 rural land brokers, listed transfer of 340 million mu of land, and transfer of 96 million mu of land has been completed. Moreover, TULIU.com has established 157 offlineland transfer service companies around the country, covering the vast majority of China's provinces.
In January 2014, TULIU.com established a land transfer service company in Australia, making its first step in exploring an overseas market. Currently TULIU.com is establishing offline companies in countries likethe United States, Russia and parts of Africa.
Amid the fast development of TULIU.com, rivals also emerge to contend for the market 'cake' valued at tens of billions yuan. Nowadays, TULIU.com has taken about 10% of market share in land transfer, andretains its leading position in the online land transfer internet with 70% market share.
According to CEO Wu Yong, "Backed by the investment, TULIU.com will set up 800 off-line land transfer service companies in 2016 and recruit 5,000 land brokers. It is notable that the government also recognizes the service mode of TULIU.com."
Four government institutions have cooperated with TULIU.com, Qitai County, Changji Prefecture inXinjiang, Buyang in Anhui, Hanshou County in Hunan, and Lingling District, Yongzhou City in Hunan. As part of the cooperation, the government and TULIU.com used their respective advantages to share big data and jointly build service system and land finance service. The government provides information on land property rights and also establishes a monitoring and management mechanism.
"TULIU.com is the first enterprise that provides a social land transfer service for the government," continued Wu. "In 2016, TULIU.com will build 100 land transfer service centers together with the government, so as to improve land transfer efficiency and achieve win-win results."
Setting Foot in Land Finance with a Land Value Evaluation System
TULIU.com will continue to build a unique business mode and product upgrading, so as to obtain sustainable development in the changeable internet industry and according to Wu land finance -- along with the Series A backing from Shanda Capital and shared development strategy between he and Chen Tianqiao. -- is TULIU.com's breakthrough.
Currently, although the state encourages the legal transfer of land contracting and management rights, land has still not become a mortgaged asset like houses due to the lack of a land value evaluation institution, delaying the land mortgaged loans and also impeding the land transfer efficiency. Tackling this problem is essential to activating the market valued at tens of billions yuan.
In seven years, TULIU.com has established China's biggest land information data base. The company integrate information like land area, prices and development trends, form an evaluation standard and provide farmers with free land value evaluation services. In this way, land may be mortgaged as real estate for application of loans, which puts the land management rights to financial use.
During the operation, TULIU.com has noted that banks are sensitive about the risks of mortgaging land, which makes it difficult to apply for land-mortgaged loans and also contributes to the small amount of such loans. To reduce the bad debt risks facing the banks, TULIU.com has introduced insurance/guarantee companies to provide guarantees for farmers, so that the comprehensive loan cost of loans mortgaged with land management rights may be reduced to 8%, which is lower than the 12% market level. If farmers cannot return the loans timely, insurance/guarantee companies may assume the compensation, and TULIU.com will immediately start the transfer of land contracting and management rights.
Lead by Wu Yong, TULIU.com has set up such loans mortgaged with land management rights together with banks and insurance companies. The amount of loans has reached RMB60 million up to now.
"In the future, TULIU.com will explore more land finance products to expand the scale of land transfer serving a financial purpose," says Wu. "In 2016, loans mortgaged with land management rights are expected to reach RMB1 billion."
附原文大意：
土流網(wǎng)完成1.5億B輪融資，加速中國土地流轉(zhuǎn)和土地金融產(chǎn)業(yè)發(fā)展
2016年3月20日，土流網(wǎng)獲得1.5億B輪融資，成為中國較大的土地流轉(zhuǎn)行業(yè)綜合服務(wù)平臺(tái)。陳天橋的盛大資本、郭廣昌旗下的復(fù)娛文化以及另一資本巨頭經(jīng)緯創(chuàng)投的相繼融資使土流網(wǎng)保持了在“土地金融”行業(yè)中的領(lǐng)跑地位。
為了破解當(dāng)下中國土地流轉(zhuǎn)最棘手的問題，土流網(wǎng)劍指土地經(jīng)營權(quán)抵押貸款，試圖用新銳的互聯(lián)網(wǎng)模式提高傳統(tǒng)的中國農(nóng)耕效率，幫助農(nóng)村地區(qū)的農(nóng)民發(fā)展農(nóng)業(yè)。
資本催熱 土流行業(yè)百億價(jià)值迸發(fā)
在2014年獲盛大資本5000萬A輪投資后，此次土流網(wǎng)再度受到郭廣昌、邵亦波兩位重量級(jí)資本大佬的青睞，表明土地流轉(zhuǎn)行業(yè)的業(yè)內(nèi)人士正在達(dá)成共識(shí)。
據(jù)公開數(shù)據(jù)顯示，目前中國農(nóng)村估算起來可流轉(zhuǎn)的土地價(jià)值約100萬億元人民幣，其中耕地約40萬億，林地20萬億，宅基地40萬億。隨著國家土地流轉(zhuǎn)政策逐步明確，這筆“沉睡的巨大資本”將被步步激活。
剛剛結(jié)束的2016年“兩會(huì)”，政府工作報(bào)告中明確提到，“積極發(fā)展多種形式農(nóng)業(yè)適度規(guī)模經(jīng)營，完善對(duì)家庭農(nóng)場、專業(yè)大戶、農(nóng)民合作社等新型經(jīng)營主體的扶持政策，鼓勵(lì)農(nóng)戶依法自愿有償流轉(zhuǎn)承包地，開展土地股份合作、聯(lián)合或土地托管。”
投資機(jī)構(gòu)也對(duì)此做出了敏銳判斷。為土流網(wǎng)提供財(cái)務(wù)顧問服務(wù)的勢(shì)能資本表示，土地改革是國家全面深化改革的重要一環(huán)，在其持續(xù)推進(jìn)的過程中必將逐步釋放巨大的政策紅利。
美國、日本等土改經(jīng)驗(yàn)表明，土地產(chǎn)權(quán)界定清晰、土地流轉(zhuǎn)市場形成后，推動(dòng)土地資源升值，如美國農(nóng)場土地價(jià)值年均增長率14%左右。
首嘗政企合作 土流網(wǎng)行業(yè)領(lǐng)跑
2009年6月，土流網(wǎng)上線。2012年4月，土流網(wǎng)一家線下土地服務(wù)公司在鄭州成立。一方面，在線上，土流網(wǎng)擁有海量數(shù)據(jù)信息發(fā)布，使得土地轉(zhuǎn)讓信息對(duì)稱；另一方面，在線下，土流網(wǎng)設(shè)有土地流轉(zhuǎn)服務(wù)公司，培養(yǎng)具備法律和政策知識(shí)的土地經(jīng)紀(jì)人，用專業(yè)的測畝儀等產(chǎn)品丈量土地，并與專業(yè)機(jī)構(gòu)合作監(jiān)測土地的酸堿度等指標(biāo)。
通過專業(yè)的線下機(jī)構(gòu)和互聯(lián)網(wǎng)平臺(tái)，土流網(wǎng)提升土地的使用效率，讓閑置土地獲得科學(xué)種植，提升產(chǎn)量、質(zhì)量，從而提升農(nóng)民收入。
如今，土流網(wǎng)已近擁有根植于農(nóng)村的土地經(jīng)紀(jì)人1萬人左右，3.4億畝土地在土流網(wǎng)上掛牌，截止目前已成交9600萬畝； 在全國建立了157家線下土地流轉(zhuǎn)服務(wù)公司，覆蓋除西藏、臺(tái)灣外的中國所有省份。
2014年1月，土流網(wǎng)澳大利亞土地流轉(zhuǎn)服務(wù)公司成立，開拓海外市場。目前，美國、俄羅斯、非洲等國家地區(qū)的土流網(wǎng)線下公司正在籌建中。
在土流網(wǎng)一路高歌的發(fā)展中，分羹百億市場蛋糕，競爭對(duì)手也紛紛涌現(xiàn)。目前，土流網(wǎng)在土地流轉(zhuǎn)這個(gè)大盤子中的市場份額約為10%，在土地流轉(zhuǎn)互聯(lián)網(wǎng)行業(yè)中占據(jù)70%的市場份額。
CEO伍勇表示，獲得投資的土流網(wǎng)將快速布局，2016年再發(fā)展800個(gè)線下土地流轉(zhuǎn)服務(wù)公司，再吸納5000名土地經(jīng)紀(jì)人。值得一提是，目前土流網(wǎng)的服務(wù)模式也獲得了政府方面的認(rèn)可。
4家政府機(jī)構(gòu)已經(jīng)與土流網(wǎng)合作，如新疆昌吉州奇臺(tái)縣、安徽阜陽、湖南漢壽縣、湖南永州市零陵區(qū)。在合作中，政府與企業(yè)分飾自己的角色。雙方共享大數(shù)據(jù)、共建服務(wù)體系、共建土地金融服務(wù)，政府提供土地確權(quán)信息并建立監(jiān)督管理機(jī)制。
“土流網(wǎng)目前是一家為政府提供土地流轉(zhuǎn)社會(huì)化服務(wù)的企業(yè)。2016年，土流網(wǎng)將與政府共建100家合作土地流轉(zhuǎn)服務(wù)中心，為提高土地流轉(zhuǎn)效率，實(shí)現(xiàn)多方共贏。”
破題土地金融 首創(chuàng)土地價(jià)值評(píng)估體系
土流網(wǎng)將繼續(xù)建立獨(dú)道的商業(yè)模式和不斷迭代的產(chǎn)品，來使土流網(wǎng)在風(fēng)云變幻的互聯(lián)網(wǎng)行業(yè)中得到持續(xù)發(fā)展。“土地金融是土流網(wǎng)未來的突破方向”，伍勇明確標(biāo)定了土流網(wǎng)的未來。而在A輪融資中，盛大資本之所以迅速鎖定土流網(wǎng)，也是正因?yàn)槲橛碌陌l(fā)展戰(zhàn)略與陳天橋暗合。
當(dāng)下，雖然國家鼓勵(lì)土地承包經(jīng)營權(quán)的合法流轉(zhuǎn)，但是由于沒有專業(yè)的土地價(jià)值評(píng)估機(jī)構(gòu)，土地一直沒有辦法像房屋一樣成為抵押資產(chǎn)，抵押貸款問題一直成為難題，也桎梏了土地流轉(zhuǎn)的效率。打通這個(gè)關(guān)隘，是真正疏通這個(gè)百億市場的重要一環(huán)。
經(jīng)過發(fā)展7年的積累，土流網(wǎng)形成了中國較大的土地信息數(shù)據(jù)庫，土流網(wǎng)可以把中國土地流轉(zhuǎn)的面積、價(jià)格、走勢(shì)等信息整合起來，形成評(píng)估標(biāo)準(zhǔn)，為農(nóng)民免費(fèi)評(píng)估土地價(jià)值。這樣，土地這種不動(dòng)產(chǎn)，可以作價(jià)貸款，使土地經(jīng)營權(quán)金融化。
在實(shí)操中，土流網(wǎng)注意到銀行對(duì)農(nóng)村土地抵押風(fēng)險(xiǎn)甚為敏感，這使得貸款難、額度小。為了降低銀行的壞賬風(fēng)險(xiǎn)，土流網(wǎng)引入保險(xiǎn)公司/擔(dān)保公司為農(nóng)民提供擔(dān)保，使得土地經(jīng)營權(quán)抵押的綜合貸款成本低至8%，低于市場行情的12%。如農(nóng)民無法及時(shí)還款，保險(xiǎn)或者擔(dān)保公司先行賠付后，土流網(wǎng)立即啟動(dòng)土地承包經(jīng)營權(quán)的流轉(zhuǎn)，以保證償付。
在伍勇的帶領(lǐng)下，土流網(wǎng)與銀行、保險(xiǎn)公司首創(chuàng)了這種土地經(jīng)營權(quán)抵押貸款模式。截止目前貸款金額達(dá)到了6000萬元。
土流網(wǎng)CEO伍勇表示，“未來，土流網(wǎng)將探索更多土地金融產(chǎn)品，擴(kuò)大“土流金服”規(guī)模。2016年，希望土地經(jīng)營權(quán)貸款達(dá)到10億元。”
